Atma Mumbai is a strong believer of empowerment. Everybody needs a little help to learn, grow and be able to stand on their own feet. Through learning we empower people, but one also needs tools. Give a man a fish and he will have food for a day. Give a man a fishing rod and teach him how to use it and he can eat the rest of his life. This is the core belief and work method of Atma Mumbai. We empower our NGOs by working side by side, exchanging ideas and knowledge and provide them with the tools to run their NGOs more effectively and efficient. Atma Mumbai found that many NGOs have no solid marketing strategy, which affects their funding, hence their existence. By providing them the tools for marketing, such as a logo, letterhead, a website, powerpoint presentations and brochures and the teach them how to drive a marketing strategy and connect it to an income strategy the NGOs we partnered with have shown a tremendous positive change in their income flow.